Homeless in Winter

Social Awareness Campaign

Open Hearts Open Doors is an organization that encourages people to donate to their local homeless shelters. Homelessness affects a variety of people. This becomes dangerous when winter comes because many die from hypothermia. It can be difficult for homeless people to find resources to stay warm during the winter months. Many shelters do not open their doors until it to too late.

I created this campaign in an advertising class during university.

The organization Open Hearts Open Doors calls everyday people to generously donate resources to their local homeless shelters so they can open their doors and hand out supplies earlier in the year. The upcoming campaign asks for donations of everything from money to blankets to food to clothes to hand warmers. Open Hearts Open Doors asks that people give whatever they can because every donation makes a difference in the lives of those less fortunate than themselves.

Each design contains an object that represents something special about winter and then shows the same thing from a homeless person's point of view. I used shocking and sad content and simple illustrations to get the viewers’ attention. I would like the viewers to feel a personal connection to the people who are suffering, so they will feel called to donate warmth in whatever way they can.